- Realizing a study program that excels in governance, academic programs, and a competitive curriculum in the field of communication science, capable of competing with other universities in Southeast Asia.
- Creating an academic atmosphere and culture in the field of communication science as a research university.
- Producing superior knowledge, technology, and arts in the areas of urban lifestyle and urban development in the field of communication science.
- Producing lifelong learners with a high curiosity, logical and critical thinking, and actively applying their knowledge in the field of communication science.
- Producing dignified graduates with broad insights, creativity, innovation, responsiveness to change, and tangible contributions to addressing environmental and welfare issues in the field of communication science.
- Accelerating UPJ's comparative advantage through synergy and collaboration in the field of communication science.
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